(Source: IAB - Interactive Advertising Bureau UK) The study represents the first serious attempt to detail online advertising's contribution to the overall EU economy measured in jobs. Online advertising generated € 30.7 billion of revenue for European publishers in 2014, nearly a third of total advertising revenue. Looking purely at digital publishing (as opposed to traditional and digital combined), advertising is by far the most important source for funding journalistic content, providing 75% of all online revenues. Similarly, the buoyant mobile content...
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