Improving Customer Experience is the Most Effective Strategy for Increasing the Competitiveness of Banks and Financial Institutions - According to the Frost & Sullivan white paper "BPO (Business Process Outsourcing) Trends for the Banking and Financial Services Market"- Integrated front and back office management is crucial for competing in the increasingly digital environment offered by the banking and financial services sector- Digital and automated solutions applied to back office processes can significantly improve productivity, efficiency and customer satisfaction indexes- Practical examples of these solutions created by Atento for leading sector companies show how improving back office processes generate a better customer experience

NEW YORK, Dec. 3, 2015 /PRNewswire/ -- Banks and financial services companies are facing a growing number of challenges, which include: the rapid digitalization of customer relationships, increased mobility and the emergence of new competitors in the sector such as retail chains, crowdfunding platforms, technology companies or NFC (Near Field Communications) payment system suppliers. The agility and innovation of these new competitors attract the attention of consumers, increase the level of competition for traditional players, and magnify the impact of new information and communications technologies on customer management in the sector. The best strategy to meet these challenges is to...