(Source: KPMG LLP) As the impact of digital technology on businesses gathers pace, KPMG Enterprise warns that the cautious approach of mid-market companies risks their competitive position. The professional services firm's report, , found that while most mid-marketcompanies are investing indigital,themajority areadoptinga tentative strategy. Seven in ten mid-tier executives plan to increase their investment but only one in six are a 'digitalpioneer.' Nearly three-quarters arecontenttofollow, described by KPMG as 'Reactionaries' or 'Sceptics.' 14% identified as Digital Pioneers: we strive to stay at the cutting edge of new digital technologies 32% identified as Digital Adopters: we wait until...
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